Breakfast is becoming so popular that even pretzel concepts are trying to get in on the act. Pretzelmaker, the Atlanta-based chain of mall-based pretzel shops, on Monday announced the formation of a new concept, Fresh Twist by Pretzelmaker, that will use the chain’s pretzels in multiple different day parts. That means breakfast sandwiches on pretzel bread buns and flatbread pizzas on pretzel bread crusts.

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