PRETZELMAKER® LAUNCHES NEW BOWL OF BITES™
Innovator of the Pretzel Bites says #TopThis by unveiling Chili & Cheese and Strawberries & Cream Bowl of Bites™
ATLANTA – February 4, 2014 – Pretzelmaker® introduces a new craveable product to their pretzel product line up, Bowl of Bites available with two flavors, Chili & Cheese and Strawberries & Cream. The new Bowl of Bites combines Pretzelmaker’s innovative Pretzel Bites with the customer’s choice of a savory or sweet topping for a delicious lunch or a sweet snack. Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
“We’ve put a fresh twist on our innovative Pretzel Bites that revolutionized the pretzel category by adding these delicious toppings to make it a tasty meal or a delicious dessert,” said David T. Smith, Vice President, Pretzelmaker. “We are thrilled to see the overwhelming positive response from our customers in stores and on our Facebook page about how much they love this new product.”
Customers can choose either the Chili & Cheese Bowl of Bites, salted pretzel bites topped with a savory spiced tomato-based chili and cheddar cheese or Strawberries & Cream Bowl of Bites, cinnamon sugar pretzel bites topped with sweet strawberry sauce and whipped cream. Both products were extensively market tested in 2013 with 100% satisfaction ratings from surveyed customers and are available in a combo with a beverage.
Join the conversation by using the #TopThis on Facebook, , Twitter, and Instagram. For more information about Pretzelmaker’s full line of menu choices, as well as join the e-mail fan club for specials and promotion announcements visit our website.
About Pretzelmaker – Visit Pretzelmaker
Since 1991, Pretzelmaker has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time®. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, Saudia Arabia and Mexico.
About Global Franchise Group, LLC – Visit Global Franchise
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, and Pretzelmaker. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.