PRETZELMAKER® LAUNCHES NEW MOZZARELLA STUFFED BITES

PRETZELMAKER® LAUNCHES NEW MOZZARELLA STUFFED BITES

The national pretzel bakery, known for being a leader in product innovation, announces the launch of Mozzarella Stuffed Bites.

ATLANTA – March 23, 2015 – Move over mozzarella sticks! Pretzelmaker® has taken its best-selling Pretzel Bites and stuffed them with mozzarella cheese. The national pretzel bakery, known for being a leader in product innovation, created Mozzarella Stuffed Bites in response to customer feedback and flavor favorites. The delightfully cheesy Stuffed Bites will be available at all Pretzelmaker stores across the country on Wednesday, April 8.

Mozzarella Stuffed Bites are portable for on the go snacking and pair perfectly with marinara dipping sauce to compliment the flavor. The mouthwatering combination of buttery-soft Pretzel Bites and fresh creamy mozzarella cheese was extremely well received in the product testing phase. Mozzarella Stuffed Bites are being offered in two serving sizes, an eight count cup of bites, or a 16 count cup of bites.

“One element that sets Pretzelmaker apart from the competition is our ability to create, comprehensively test, and introduce superior products that become not only admired, but replicated in the industry,” said David Smith, Vice President of Pretzelmaker, “We’ve been testing cheese Stuffed Bites since early 2013 and know we have them perfected. We’re confident we have another hit pretzel product to add to our innovation hall of fame right up there with Pretzel Bites and Pretzel Dogs.”

Pretzelmaker is managed by Global Franchise Group, LLC, the strategic brand management company and franchisor behind Pretzelmaker, Great American Cookies®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery® and Hot Dog on a Stick.

For more information and store locations, visit our website www.pretzelmaker.com, follow Pretzelmaker’s national Twitter handle, @pretzelmaker, or become a fan of the brand on Facebook www.facebook.com/pretzelmaker.

About Pretzelmakerwww.pretzelmaker.com
Since 1991, Pretzelmaker has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time®. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.

About Global Franchise Group, LLCwww.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, MaggieMoo’s Ice Cream & Treatery, and Pretzelmaker. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.